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Full Description
Create a complete roadmap for capitalizing on analytics to grow topline revenue and build shareholder value in your unique organization! Modern Analytics Methodologies goes far beyond the classic Analytics Maturity Model to help you overcome the gaps between your current analytics capabilities and where you need to go. Pioneering analytics experts Michele Chambers and Thomas Dinsmore help you implement analytics that supports your strategy, aligns with your culture, and serves your customers and stakeholders. Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore describe high-value applications from many industries, and help you systematically identify and deliver on your company's best opportunities. Writing for both professionals and students, they show how to: Leverage the convergence of macro trends ranging from "flattening" and "green" to Big Data and machine learning Go beyond the Analytics Maturity Model: power your unique business strategy with an equally focused analytics strategy Link key business objectives with core characteristics of your organization, value chain, and stakeholders Take advantage of game changing opportunities before competitors do Effectively integrate the managerial and operational aspects of analytics Measure performance with dashboards, scorecards, visualization, simulation, and more Prioritize and score prospective analytics projects Identify "Quick Wins" you can implement while you're planning for the long-term Build an effective Analytic Program Office to make your roadmap persistent Update and revise your roadmap for new needs and technologiesModern Analytics Methodologies will be an indispensable resource for any executive or professional concerned with analytics, including Chief Analytics Officers; Chief Data Officers; Chief Scientists; Chief Marketing Officers; Chief Risk Officers; Chief Strategy Officers; VPs of Analytics or Big Data; data scientists; business strategists; and line-of-business executives.
Contents
Section IChapter 1: Principles of Modern Analytics 3Chapter 2: Business 3 0 Is Here Now 19Chapter 3: Why You Need a Unique Analytics Roadmap 23Section II: The Analytics Roadmap 29Chapter 4: Analytics Can Supercharge Your Business Strategy 31Chapter 5: Building Your Analytics Roadmap 57Chapter 6: Analytic Applications 87Chapter 7: Analytic Use Cases 105Chapter 8: Predictive Analytics Methodology 123Chapter 9: End-User Analytics 153Chapter 10: Analytic Platforms 173Section III: Implement Your Analytics Roadmap 203Chapter 11: Attracting and Retaining Analytics Talent 205Chapter 12: Organizing Analytics Teams 233Chapter 13: What Are You Waiting For? Go Get Started! 243Index 247
