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Full Description
Just the essentials- Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis. KEY TOPICS: What Is Strategy and the Strategic Management Process?; Evaluating a Firm's External Environment; Evaluating a Firm's Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy MARKET: For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.
Contents
Brief ContentsPart 1: THE TOOLS of STRATEGIC ANALYSISCHAPTER 1: What Is Strategy and the Strategic Management Process? 2CHAPTER 2: Evaluating a Firm's External Environment 28CHAPTER 3: Evaluating a Firm's Internal Capabilities 64indows UserEnd-of-Part 1 Cases PC 1-1Part 2: BUSINESS-LEVEL STRATEGIESCHAPTER 4: Cost Leadership 102CHAPTER 5: Product Differentiation 130End-of-Part 2 Cases PC 2-1Part 3: CORPORATE STRATEGIESCHAPTER 6: Vertical Integration 162CHAPTER 7: Corporate Diversification 188CHAPTER 8: Organizing to Implement Corporate Diversification 220CHAPTER 9: Strategic Alliances 248CHAPTER 10: Mergers and Acquisitions 276CHAPTER 11: International Strategies 306End-of-Part 3 Cases PC 3-1Appendix: Analyzing Cases and Preparing for Class Discussions 343Glossary 347Company Index 355Name Index 359Subject Index
