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Full Description
Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. KEY TOPICS: Basic Concepts of Strategic Management; Corporate Governance Social Responsibility and Ethics in Strategic Management Environmental Scanning and Industry Analysis; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis and Business Strategy; Strategy Formulation: Corporate Strategy; Strategy Formulation: Functional Strategy and Strategic Choice; Strategy Implementation: Organizing for Action; Strategy Implementation: Staffing and Directing; Evaluation and Control; Suggestions for Case Analysis; Cases in Strategic Management. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward.
Contents
PART 1 Introduction to Strategic Management and Business PolicyCHAPTER 1 Basic Concepts of Strategic Management CHAPTER 2 Corporate Governance 42CHAPTER 3 Social Responsibility and Ethics in Strategic Management 70PART 2 Scanning the Environment 93CHAPTER 4 Environmental Scanning and Industry Analysis 94CHAPTER 5 Internal Scanning: Organizational Analysis 136PART 3 Strategy Formulation 173CHAPTER 6 Strategy Formulation: Situation Analysis and Business Strategy 174CHAPTER 7 Strategy Formulation: Corporate Strategy 204CHAPTER 8 Strategy Formulation: Functional Strategy and Strategic Choice 236PART 4 Strategy Implementation and Control 269CHAPTER 9 Strategy Implementation: Organizing for Action 270CHAPTER 10 Strategy Implementation: Staffing and Directing 300CHAPTER 11 Evaluation and Control 328PART 5 Introduction to Case Analysis 363CHAPTER 12 Suggestions for Case Analysis 364PART 6 Cases in Strategic Management 1-1
