Tourism : The Business of Hospitality and Travel （5TH）

Cook, Roy A./ Hsu, Cathy H. C./ Marqua, Joseph J.

Pearson College Div（2013/07発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 388 p.
言語 ENG
商品コード 9780133113532
DDC分類 910.68

Full Description

Tourismfrom a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

PART I1. Introducing the World's Largest Industry, Tourism2. Marketing to the Traveling Public3. Delivering Quality Tourism Services4. Bringing Travelers and Tourism Service Suppliers Together Integrative Cases5. Capturing Technologies Competitive AdvantagesPART II: TOURISM SERVICE SUPPLIERS6. Transportation7. Accommodations8. Food and Beverage9. Attractions and Entertainment10. Destinations Integrative CasesPART III: THE SERVICE AND HOSPITALITY ENVIRONMENT11. Economic and Political Impacts of Tourism12. Environmental and Social/Cultural Impacts of Tourism13. Exploring the Future of Tourism Integrative Cases14. Sustaining Tourism's Benefits