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Full Description
This is the definitive guide to launching and running global franchise operations. It will help franchisors and franchisees go global with the winning business model that accounts for 50% of US retail sales. The book presents an unprecedented collection of in-depth cases that highlight the field's unexplored opportunities, key pitfalls and proven best practices.
Contents
Chapter 1 Introduction 1 Part IChapter 2 San Francisco Coffee House: An American Style Franchise in Croatia 19 Ilan Alon, Mirela Alpeza, and Aleksandar Erceg Chapter 3 Trying To Create a Stir: Opening a Coffee Shop in Korea 35 Gyewan Moon and Allen H. Kupetz Chapter 4 International Marketing and Franchising at Marks & Spencer 49 Ilan Alon Part II: In Search of Global Opportunities Chapter 5 Estimating Demand in Emerging Markets for Kodak Express 75 David M. Currie and Ilan Alon Chapter 6 Ruth's Chris Steak House: The High Stakes of International Expansion 87 Allen H. Kupetz and Ilan Alon Part III: Franchising in Emerging Markets and Developing Countries Chapter 7 Master International Franchising in China: The Athlete's Foot, Inc. (Part A) 101 Amber Xu and Ilan Alon Chapter 8 Master International Franchising in China: The Athlete's Foot, Inc. (Part B) 119 Amber Xu and Ilan Alon Chapter 9 Social Entrepreneurship and Sustainable Farming in Indonesia 125 Ilan Alon and Eve Misati Chapter 10 Final Reflections and Epilogues 145 Index 185
