Business : A Practical Introduction

Williams, Brian K./ Sawyer, Stacey C./ Berston, Susan

Pearson College Div（2012/01発売）

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製本 Hardcover:ハードカバー版／ページ数 557 p.
言語 ENG
商品コード 9780132334297
DDC分類 658

Full Description

Businessappeals to a wide range of interest, including 11 areas of interest that's important to readers like you-and the future companies you may be working for.

Part 1Chapter 1: Starting Out Chapter 2: Ethics & Social Responsibility Chapter 3: EconomicsChapter 4: Globalization Part 2: Starting & Growing a Successful BusinessChapter 5: Forms of OwnershipChapter 6: The Entrepreneurial Spirit Part 3: Management: Achieving Superior Results in the Workplace Chapter 7: Management & Leadership Chapter 8: The Effective Organization Chapter 9: Operations Management Chapter 10: Motivating Employees Chapter 11: Human Resource Management Part 4: MarketingChapter 12: Marketing Chapter 13: Product & Pricing StrategiesChapter 14: Distribution & Promotion Strategies Part 5: Financial ResourcesChapter 15: Accounting & Finance Chapter 16: Financial ManagementChapter 17: Securities Markets