Entrepreneurship （4 PAP/CDR）

Lambing, Peggy A./ Kuehl, Charles R.

Pearson College Div（2006/03発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 316 p.
言語 ENG
商品コード 9780132281744
DDC分類 658.421

Full Description

For courses in Entrepreneurship and Small Business Management.At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage, and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.

1. Entrepreneurship Today2. The Entrepreneur3. Starting a New Business4. Buying an Existing Business5. Franchising and Other Alternatives6. Women-Owned and Minority-Owned Businesses7. Home-Based Businesses8. Family Businesses9. New Product Development10. Business Growth and the Entrepreneur11. Global BusinessAPPENDIX:The Business Plan: IntroductionThe Business Plan: MarketingThe Business Plan: Management and PersonnelThe Business Plan: Startup Costs and FinancingThe Business Plan: Projected Financial StatementsThe Business Plan: The Legal SectionThe Business Plan: Insurance