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Full Description
For courses in Agricultural Marketing, Agricultural Price Analysis, Economics of Agricultural Markets, and Agribusiness. As refreshing as its tone is the innovative approach this text takes to economic theory and agricultural marketing strategies. This text offers versatility by covering a wide range of topics that include both traditional economic theory and organizational economics. Novice readers will gravitate to the inviting writing style and colorful examples, while instructors will appreciate the sound coverage and delicate balance between economic theory, institutional detail and use of mathematics. All in a single source, readers will find contemporary treatment of economics and price analysis, agricultural prices and markets, agribusiness marketing strategies and more!
Contents
Section A Welcome to Economics and Price Analysis Chapter 1 About Economics Chapter 2 Basic Price Analysis: Supply and Demand Chapter 3 Advanced Price Analysis: Mastering Supply and Demand Chapter 4 Advanced Price Analysis: Imperfect Competition Section B Understanding Agricultural Prices and Markets Chapter 5 Agricultural Prices Chapter 6 The Food Marketing Channel Chapter 7 Empirical Agricultural Price Analysis Chapter 8 International Agricultural Trade Section C Agribusiness Marketing Strategies Chapter 9 Managing Price through Futures Markets Chapter 10 Strategic Price Setting Chapter 11 Creative Pricing Schemes Chapter 12 Conducting Consumer Research Supplemental Topics Chapter 13 The Firm as a Price Taker Chapter 14 Government in Agriculture Chapter 15 Agriculture and Society
