- ホーム
- > 洋書
- > 英文書
- > Business / Economics
基本説明
邦訳：2006年・日経ＢＰ出版センター
New in paperback. Hardcover was published in 2004. The Japanese edition was featured in Nikkei Business (Issue: June 26, 2006).
Full Description
50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!!
The power of change: create new thinking for new solutions!
Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site.
The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This bestseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage! Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to understand complex environments and how to do "mind R and D," improving models through constant experimentation. Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantling "hardened missile silos". Finally they show how to access models quickly through intuition, and assess the effectiveness of any mental model. Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.
Contents
(An Aside) Is This Any Way to Start a Book? xxiii
Preface xlvii
Introduction to the Paperback Edition lix
Part 1: Recognize the Power and Limits of Mental Models 1
Chapter 1: Our Models Define Our World 3
Chapter 2: Running the Miracle Mile 21
Part 2: Keeping Your Models Relevant 37
Chapter 3: Should You Change Horses? 39
Chapter 4: Paradigm Shifts Are a Two-Way Street 57
Chapter 5: Seeing a New Way of Seeing 77
Chapter 6: Sift for Sense from Streams of Complexity 93
Chapter 7: Engage in R&D of the Mind 121
Part 3: Transform Your World 139
Chapter 8: Dismantle the Old Order 141
Chapter 9: Find Common Ground to Bridge Adaptive Disconnects 157
Part 4: Act Quickly and Effectively 171
Chapter 10: Develop the Intuition to Act Quickly 173
Chapter 11: The Power to Do the Impossible 189
Chapter 12: Challenging Your Own Thinking: Personal, Business, and Society 209
Conclusion: What You Think Is What You Do 235
Appendix: The Neuroscience Behind Mental Models 239
Selected Bibliography 257
Acknowledgments 261
Index 263
