Strategic Management in the Hospitality Industry （3TH）

Olsen, Michael D./ West, Joseph J./ Tse, Eliza Ching Yick

Pearson College Div（2007/11発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 358 p.
言語 ENG
商品コード 9780131196629
DDC分類 647.94068

Full Description

For courses in Strategic Management or Policy in Hospitality Programs.Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

Table of Contents1. Leadership, Strategy and the Value Adding Manager2. The Coalignment Model3. General Concepts in Scanning4. Identifying Forces Driving Change5. Scanning the Remote Environment6. Scanning the Task Environment7. Investing in Competitive Methods8. Competitive Methods and Industry Performance9. Developing, Maintaining and Enhancing Core Competencies10. Implementation and Execution of Strategy-Achieving and Managing CoalignmentLeadership: Behavioral Aspects of Strategy