Psychological Processes in Social Media : Why We Click

Guadagno, Rosanna E.

Academic Press Inc（2025/01発売）

Academic Press Inc（2025/01発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 218 p.
• 言語 ENG
• 商品コード 9780128113202
• DDC分類 302.231019

Full Description

Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media examines both the positive and negative psychological impacts of social media use. This book covers a broad range of topics such as research methods, social influence, the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, and friendship and romantic relationships. Emphasizing the integration of theory and application throughout, this book offers an illuminating look at the psychological implications and processes around the use of social media.

Contents

1. Introduction to Social Media
2. The Self in Social Media
3. Personality in Social Media
4. Gender and Cultural Considerations in Social Media
5. Social Influence and Persuasion Processes in Social Media
6. Virality and Emotional Contagion in Social Media
7. Romantic Relationships on Social Media
8. Anti-Social Behavior on Social Media
9. Social Media and Well-Being