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Full Description
Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people "inventing” the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences' key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users' problem space, informing your business strategy, your project's early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to's, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.
Contents
Part 1: Context1. Introducing Presumptive Design2. Design Thinking3. PrD and an Agile Way of Business
Part 2: Principles & Risks4. Design to Fail5. Create, Discover, Analyze6. Make Assumptions Explicit7. Iterate, Iterate, Iterate!8. The Faster We Go, The Sooner We Know9. The Perils of PrD10. Lack of Diversity11. Believing Our Own Stories12. Unclear Objectives13. Losing Our Audience
Part 3: How-To Manual and Recipes14. Master Facilitation15. The Creation Session16. The Engagement Session
Appendix A: The CasesAppendix B: The Art of Box Breaking
