テクノロジー起業：イノベーションの市場化（第２版） Technology Entrepreneurship : Taking Innovation to the Marketplace （2ND）

Duening, Thomas N./ Hisrich, Robert A./ Lechter, Michael A.

Academic Press Inc（2014/11発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 394 p.
• 言語 ENG
• 商品コード 9780124201750
• DDC分類 338.04

Full Description

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It's a working guide for engineers and scientists who want to actually be entrepreneurs.

Contents

Technology Entrepreneurship Today: Trends, Opportunities, Challenges; Five Pillars of Technology Entrepreneurship; Technology Venture Idea Generation; Markets and Product/Service Development; Protecting Your Intellectual Property; Legal Structure and Equity Distribution; Developing and Implementing the Technology Business Plan; Capital and Capital Sources; Launching the Venture; Marketing and Selling Your Products; Contracts; Venture Management and Leadership; Valuing & Exiting Your Venture