Freemium Economics : Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides)

Seufert, Eric Benjamin

Morgan Kaufmann Publishers In（2014/03発売）

Morgan Kaufmann Publishers In（2014/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 254 p.
• 言語 ENG
• 商品コード 9780124166905
• DDC分類 658.816

Full Description

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.

Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.

Contents

1. What is the Freemium Model?
2. Analytics as the Heart of Freemium
3. Quantitative Methods for Product Management
4. Freemium Metrics
5. Lifetime Customer Value
6. Monetization and Downstream Marketing
7. Virality
8. Optimized User Acquisition