ユーザー体験の測定（第２版） Measuring the User Experience : Collecting, Analyzing, and Presenting Usability Metrics （2ND）

ユーザー体験の測定（第２版）<br>Measuring the User Experience : Collecting, Analyzing, and Presenting Usability Metrics （2ND）

電子版価格
¥6,850

電子版あり

ユーザー体験の測定（第２版）
Measuring the User Experience : Collecting, Analyzing, and Presenting Usability Metrics （2ND）

Tullis, Thomas/ Albert, Bill

Morgan Kaufmann Pub（2013/07発売）

ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す

製本 Paperback:紙装版/ペーパーバック版／ページ数 301 p.
言語 ENG
商品コード 9780124157811
DDC分類 005.437

Full Description

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.

Chapter 1 Introduction Chapter 2 Background Chapter 3 Planning Chapter 4 Performance Metrics Chapter 5 Issue-Based Metrics Chapter 6 Self-Reported Metrics Chapter 7 Behavioral and Physiological Metrics Chapter 8 Combined and Comparative Metrics Chapter 9 Special Topics Chapter 10 Case Studies Chapter 11 Ten Keys to Success