ソーシャルウェブの分析 Analyzing the Social Web

Golbeck, Jennifer

Morgan Kaufmann Publishers In（2013/04発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 290 p.
• 言語 ENG
• 商品コード 9780124055315
• DDC分類 006.754

基本説明

The first book specifically dedicated to the analysis of social networks and social media on the web using network analysis.

Full Description

Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public.

Contents

1. Introduction 2. Nodes, Edges, and Network Measures 3. Network Structure and Measures 4. Network Visualization 5. Tie Strength 6. Trust 7. Understanding Structure Through User Attributes and Behavior 8. Building Networks 9. Propagation in Networks 10. Community-Maintained Resources 11. Location-Based Social Interaction 12. Social Information Filtering 13. Social Media in the Public Sector 14. Business Use of Social Media 15. Privacy 16. Case Study: Social Network Strategies for Surviving the Zombie Apocalypse