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Full Description
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
Contents
Chapter 1 Content! Content! Content!
Chapter 2 Planning: Purposes, Personas, Conversations
Interlude 1: Content Strategy
Chapter 3 Designing for Easy Use
Chapter 4 Starting Well: Home Pages
Chapter 5 Getting There: Pathway Pages
Chapter 6 Breaking up and Organizing Content
Chapter 7 Focusing on Conversations and Key Messages
Interlude 2: Finding Marketing Moments
Chapter 8 Announcing Your Topic With a Clear Headline
Chapter 9 Including Useful Headings
Interlude 3 The New Life of Press Releases
Chapter 10 Tuning up Your Sentences
Chapter 11 Using Lists and Tables
Interlude 4 Legal Information Can Be Clear
Chapter 12 Writing Meaningful Links
Chapter 13 Using Illustrations Effectively
Chapter 14 Getting from Draft to Final
Interlude 5 Creating an Organic Style Guide
Chapter 15 Test! Test! Test!
