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Full Description
Global UX: Design and Research in a Connected World discusses how user experience (UX) practice is changing and how practitioners and teams around the world are creating great user experiences for a global context. The book is based on interviews with practitioners from many countries, working on different types of projects. It looks behind the scenes at what it takes to create a user experience that can work across borders, cultures, and languages. The book begins with a quick look at the world outside of UX. This includes the external forces of change and globalization as well as an overview of how culture affects designers and the UX of products. It considers what global UX means for an individual practitioner, a company, and teams. It then turns to the details of global UX with the process and practice of research in the field; how information is brought home and shared with colleagues; and how it is applied in design. The final chapter presents some thoughts about how to deliver value both to projects and the users of finished products.
Contents
Chapter 1: The Start of the Journey
Chapter 2: It's a New World
Chapter 3: Culture and UX
Chapter 4: Building Cultural Awareness
Chapter 5: Global Companies and Global Strategies
Chapter 6: Effective Global Teams
Chapter 7 - Research in the Field
Chapter 8 - Bringing it Home
Chapter 9 - Design for a Global Audience
Chapter 10 - Delivering Value
