- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Successful Fundraising for the Academic Library: Philanthropy in Higher Education covers fundraising, a task that is often grouped into a combination role that may include, for example, the university museum or performance venue, thus diluting the opportunity for successful fundraising.
Because the traditional model for higher education fundraising entails the cultivation of alumni from specific departments and colleges, the library is traditionally left out, often becoming a low-performing development area with smaller appropriations for fundraising positions. Most higher education development professionals consider the library fundraising position a stepping stone into another position with higher pay and more potential for professional advancement down the road rather than as a focus for their career.
However, for universities that invest in development professionals who know how to leverage the mission of libraries to the larger alumni and friend community, the results include innovative and successful approaches to messaging that resonates with donors.
This book provides information that applies to all fundraising professionals and academic leaders looking to strengthen their programs with philanthropic support, even those beyond university libraries.
Contents
Introduction
1: Library culture
Section 1: Cases for Giving
2: Cases: Information literacy and informed learning
3: Cases: Archives and special collections
4: Cases: The university press
5: Capital projects and renovations
6: Cases: Resources and technology
7: Cases: Faculty positions
8: Cases: Student support
Section 2: Tools for Giving
9: Tools: Partnerships on campus
10: Tools: Individual giving
11: Tools: Foundations—Private and corporate
12: Tools: Corporations
13: Tools: Sponsored research
14: Tools: Advisory councils and friends of the library
15: Tools: Events
16: Tools: Crowdfunding and social media
17: Conclusion: The academic library message
