各国ツーリズム機関のベンチマーキング：９ヶ国比較 Benchmarking National Tourism Organisations and Agencies

Lennon, John (EDT)/ Smith, Hugh (EDT)/ Cockerell, Nancy (EDT)

Elsevier Science Ltd（2006/05発売）

• 製本 Hardcover:ハードカバー版／ページ数 274 p.
• 言語 ENG
• 商品コード 9780080446578
• DDC分類 338.4

基本説明

It compares qualitative and quantitative data in order to ascertain best performance. Countries considered: Australia, Canada, France, Ireland, The Netherlands, New Zealand, South Africa, Spain and the UK.

Full Description

This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance.

Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations.

• Useful, practical guide to government's involvement in tourism over the past decade or more

• Brings insight from both the academic and practitioner markets

• International Case Studies

Contents

Benchmarking - A range of approaches. Current trends and isssues: The rationale for states' involvement in tourism. Trends in tourism performance. Structure, legal status and the role of NTOs. Australia. Canada.
France. Ireland. Netherlands. New Zealand. South Africa. Spain.