Strategic Management : Creating Competitive Advantages （7TH）

Dess, Gregory C./ Lumpkin, G. T./ Eisner, Alan B./ McNamara, Gerry

Irwin Professional Pub（2013/09発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 452 p.
言語 ENG
商品コード 9780077636081
DDC分類 658.4012

Full Description

Strategic Managementwritten by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

PART ONECompetitive Advantages Chapter 2: Analysing the External Environment of the Firm Chapter 3: Assessing the Internal Environment of the Firm Chapter 4: Recognising a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources PART TWO: STRATEGIC FORMULATION Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6: Corporate-Level Strategy: Creating Value through Diversification Chapter 7: International Strategy: Creating Value in Global Markets Chapter 8: Entrepreneurial Strategy and Competitive Dynamics PART THREE: STRATEGIC IMPLEMENTATION Chapter 9: Strategic Control and Corporate Governance Chapter 10: Creating Effective Organizational Designs Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship PART FOUR: CASE ANALYSIS Chapter 13: Analysing Strategic Management CasesNER(01): WOW