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Full Description
International BusinessGeringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy of International Business 13e includes access to CESIM - an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.
Contents
Section OneChange of International BusinessChapter 2 International Trade and Foreign Direct InvestmentChapter 3 International Institutions from an International Business PerspectiveSection Two: International Environmental ForcesChapter 4 Sociocultural ForcesChapter 5 Natural Resources and Environmental SustainabilityChapter 6 Political and Trade ForcesChapter 7 Intellectual Property and Other Legal ForcesChapter 8 Understanding the International Monetary System and Financial ForcesSection Three: The Organizational EnvironmentChapter 9 International Competitive StrategyChapter 10 Organizational Design and ControlChapter 11 Global Leadership Issues and PracticesChapter 12 Assessing and Analyzing MarketsChapter 13 Entry ModesChapter 14 Export and Import PracticesChapter 15 Marketing InternationallyChapter 16 Global Operations and Supply Chain ManagementChapter 17 Managing Human Resources in an International ContextChapter 18 International Accounting and Financial ManagementNER(01): WOW
