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Full Description
Authors Bob Frank, Ben Bernanke, and introducing Kate Antonovics from the University of California San Diego and Ori Heffetz from Cornell University, present a coherent short list of core principles in introductory economics and reinforce them by illustrating and applying each in numerous contexts. With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become "economic naturalists:" people who employ basic economic principles to understand and explain what they observe in the world around them. Principles of Microeconomics, sixth edition, is thoroughly integrated with the adaptive digital tools available in McGraw-Hill's LearnSmart Advantage Suite, proven to increase student engagement and success in the course.
Contents
Part 1 Introduction 1.Thinking Like an Economist2.Comparative Advantage3.Supply and DemandPart 2 Competition and the Invisible Hand4. Elasticity5.Demand6.Perfectly Competitive Supply7.Efficiency, Exchange, and the Invisible Hand in ActionPart 3 Market Imperfections8.Monopoly, Oligopoly, and Monopolistic Competition9.Games and Strategic Behavior10.Externalities and Property Rights11.The Economics of InformationPart 4 Economics of Public Policy12.Labor Markets, Poverty, and Income Distribution13.The Environment, Health, and Safety14.Public Goods and Tax PolicyNER(01): WOW
