Business and Administrative Communication （11TH）

Locker, Kitty O./ Kienzler, Donna S.

Irwin Professional Pub（2014/01発売）

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製本 Hardcover:ハードカバー版／ページ数 726 p.
言語 ENG
商品コード 9780073403250
DDC分類 651.7

Full Description

Business and Administrative Communication (BAC) is flexible, comprehensive & up-to-date, specific & interesting. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes. BAC conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills. In short - Connect + BAC = An effective communicator

Part OneSucceeding in Business Communication Chapter 2: Adapting Your Message to Your AudienceChapter 3: Building GoodwillChapter 4: Navigating the Business Communication EnvironmentPart Two: The Communication ProcessChapter 5: Planning, Composing, and RevisingChapter 6: Designing DocumentsChapter 7: Communicating across CulturesChapter 8: Working and Writing in TeamsPart Three: Basic Business MessagesChapter 9: Sharing Informative and Positive Messages with Appropriate TechnologyChapter 10: Delivering Negative MessagesChapter 11: Crafting Persuasive MessagesPart Four: The Job HuntChapter 12: Building ResumesChapter 13: Writing Job Application LettersChapter 14: Interviewing, Writing Follow-Up Messages, and Succeeding in the JobPart Five: Proposals and ReportsChapter 15: Planning and Researching Proposals and ReportsChapter 16: Creating Visuals and Data DisplaysChapter 17: Writing Proposals and Progress ReportsChapter 18: Analysing Information and Writing ReportsChapter 19: Making Oral PresentationsAppendix A: Formatting Letters, Memos, and E-Mail MessagesAppendix B: Writing CorrectlyAppendix C: Citing and Documenting SourcesNER(01): WOW