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Full Description
The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. "Business Communication: Developing Leaders for a Networked World", by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
Contents
Part OneEstablishing Credibility Part Two: Principles of Interpersonal Communication Chapter 2: Introduction to Interpersonal Communication Chapter 3: Listening, Team Communication, and Difficult Conversations Chapter 4: Communicating Across Cultures Part Three: Principles for Business Messages Chapter 5: Creating Effective Business Messages Chapter 6: Improving Readability with Style and Design Chapter 7: E-mail and Social Media for Business Communication Part Four: Types of Business Messages Chapter 8: Routine Business Messages Chapter 9: Persuasive Messages Chapter 10: Bad-News Messages Chapter 11: Crisis Communications and Public Relations Messages Part Five: Reports and Presentations Chapter 12: Research and Planning for Business Reports Chapter 13: Completing Business Reports Chapter 14: Planning Presentations Chapter 15: Delivering Presentations Chapter 16: Employment Communication Appendixes: Appendix A: Punctuation, Number Usage, and Grammar Appendix B: Formatting for Letters and Memos Appendix C: Creating Proposals and Business Plans
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