Broadcasting, Cable, the Internet and Beyond : An Introduction to Modern Electronic Media （4TH）

Dominick, Joseph R./ Sherman, Barry L./ Messere, Fritz

McGraw-Hill Inc.,US（1999/08発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 532 p.
• 言語 ENG
• 商品コード 9780072904413
• DDC分類 384.54

Full Description

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of "Broadcasting, Cable, the Internet and Beyond" have three main goals for every edition: to convey the excitement of the industry; to provide a survey of the industry; and presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.

Contents

Part I: FoundationsIntroductionChapter 1: History of Broadcast MediaChapter 2: History of Cable, Home Video and the InternetChapter 3: Audio and Video TechnologyPart II: How It IsChapter 4: Radio TodayChapter 5: Television TodayChapter 6: The Internet and New MediaPart III: How It's DoneChapter 7: The Advertising MarketplaceChapter 8: Radio ProgrammingChapter 9: Television ProgrammingPart IV: How It's ControlledChapter 10: Rules and RegulationsChapter 11: Self-Regulation and EthicsPart V: What It DoesChapter 12: Ratings and Audience FeedbackChapter 13: EffectsChapter 14: The International Scene