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Full Description
"Entrepreneurship" by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
Contents
PART 1-THE ENTREPRENEURIAL PERSPECTIVE Chapter 1: The Nature and Importance of Entrepreneurs Opening Profile: Ted Turner Chapter 2: The Entrepreneurial and Intrapreneurial Mind Opening Profile: Ewing Marion Kauffman Chapter 3: The Individual Entrepreneur Opening Profile: Lillian Vernon Katz Chapter 4: International Entrepreneurship Opportunities Opening Profile: A. Malachi Mixon III CASES FOR PART I Case 1-a Rock and Roll Bilge Pump Case 1-b A. Monroe Lock and Security Systems Case 1-c Display Products Technology Limited Case 1-d Michael Flatley, Lord of the Dance? Case 1-e Heartware International Corporation PART II- CREATING AND STARTING THE VENTURE Chapter 5: Creativity and the Business Idea Opening Profile: Frederick W. Smith Chapter 6: Legal Issues for the Entrepreneur Opening Profile: Daniel Schreiber Chapter 7: The Business Plan Opening Profile: Martha Stewart Chapter 8: The Marketing Plan Opening Profile: Michael S. Dell Chapter 9: The Financial Plan Opening Profile: Bill Porter Chapter 10: The Organizational Plan Opening Profile: Howard Schultz CASES FOR PART II Case II-a Voice Concepts Case II-b The Beach Carrier Case II-c Gooey Industries Case II-d Gourmet to Go Case II-e Academy Computers Limited PART III-FINANCING THE NEW VENTURE Chapter 11: Sources of Capital Opening Profile: Walt Disney Chapter 12: Informal Risk Capital and Venture Capital Opening Profile: David Wetherell CASES FOR PART III Case III-a The Winslow Clock Company Case III-b Airview Mapping Inc. Case III-c Rug Bug Corporation Case III-d Nature Bros. Ltd. PART IV-MANAGING, GROWING, AND ENDING THE NEW VENTURE Chapter 13: Preparing for the New Venture Launch: Early Management Decisions Opening Profile: Bryan and Jennifer Maxwell Chapter 14: Managing Early Growth of the New Venture Opening Profile: Bill Gross Chapter 15: New Venture Expansion Strategies and Issues Opening Profile: Tom Kitchin Chapter 16: Going Public Opening Profile: Sam Walton Chapter 17: Ending the Venture Opening Profile: Beth Bloom CASES FOR PART IV Case IV-a Dual Pane Company Case IV-b Wizards of the Coast Case IV-c Wrentham Corporation Case IV-d Doka Corporation Case IV-e Executive Furniture Limited
