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Full Description
The proven 7-step marketing system for fast and furious business growthWhether you're wondering how to get your startup off the ground or looking for answers to why your businesshas stalled, Feed the Startup Beast will show you how to feed--and unleash--the beast that is your business."Williams and Verney have written the operating manual for driving market share and revenue in thetwenty-first century." -- Christine Crandell, chief experience innovator, New Business Strategies; Forbes.com and Huffington Post blogger"Customer enthusiasm doesn't magically happen. In this important book, you'll learn how to create the fuel that flies your business like a rocket ship to success." -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR"There are a lot of great marketing ideas in this book. If you use just a few of them, you'll be way out ahead of your competitors. If you use all of them, your competitors had better dive for cover." -- Lois Geller, author of Customers for Keeps and Response! and contributor to Forbes.com"Beast is indispensable for the ambitious entrepreneur looking to successfully navigate the treacherous waters of growing a business while running it." -- Leslie Bennett, serial entrepreneur and contributor to Forbes.com
Contents
A Beastly Foreword viiPreface ixIntroduction: Out of the Wilderness xiPart One: Focus Your BeastStep 1 ASK How a Single Question Can Reveal Your FutureChapter 1 Understanding Your Beast 5Chapter 2 How to Discover Your Beast Potential 15Chapter 3 What Color Is Your Beast? 25Step 2 LISTEN And Let Your Customers Drive the BusChapter 4 The Laws of Engagement 33Chapter 5 Target: The First Law of Engagement 43Chapter 6 Value: The Second Law of Engagement 59Chapter 7 Offer: The Third Law of Engagement 69Step 3 FOCUS Organizing Your Resources for the EngagementChapter 8 The Paths to Engagement 95Chapter 9 Your Engagement Engine 111Chapter 10 Fine-Tuning Your Sales Conversion 129Part Two: Grow Your BeastStep 4 ATTRACT The Secret to Being Found by ProspectsChapter 11 Getting Found by Search 151Chapter 12 Getting Found by Placement 165Chapter 13 Getting Found by Contribution 181Step 5 PURSUE The Secret to Finding ProspectsChapter 14 The Beast Prospect List 197Chapter 15 Pursuit and Breakthrough 211Chapter 16 Sophie Launches Her Pursuit Campaign 235Step 6 NURTURE Nurture, Convert, and Grow BigChapter 17 Paul Launches His Nurture Campaign 255Chapter 18 Turning Customers into Fans 281Step 7 GROW! Measure Your Growth and Track Your SuccessChapter 19 Unleashing Your Beast 293Chapter 20 Maintaining Outrageous Growth 311Notes 313Index 319NER(01): WOW
