The Social Commerce Handbook : 20 Secrets for Turning Social Media into Social Sales

Marsden, Paul/ Chaney, Paul

McGraw-Hill（2012/09発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 186 p.
言語 ENG
商品コード 9780071802024
DDC分類 658.872

Full Description

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY."The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agencyLearn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligenceNER(01): WOW