Perfect Phrases for Fundraising (Perfect Phrases)

Browning, Beverly

McGraw-Hill（2012/08発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 167 p.
言語 ENG
商品コード 9780071793735
DDC分類 658.15224

Full Description

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEPrecise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed.Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for:Telephone solicitingYouTube, Facebook, and TwitterOne-on-one meetingsBoard of director appealsOrganization website campaignsNER(01): WOW