Capturing New Markets : How Smart Companies Create Opportunities Others Don't

Wunker, Stephen

McGraw-Hill（2011/05発売）

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製本 Hardcover:ハードカバー版／ページ数 260 p.
言語 ENG
商品コード 9780071767446
DDC分類 658.8

Full Description

"Wunker has produced an excellent and very accessible book on corporate strategy that should be of great value both to entrepreneurs and managers looking to move established businesses in new directions" Decision, January 2012

Introduction 1Assessing new markets 4: Finding the foothold 5: Two Paths to market penetration 6: When do early movers win? 7: Locking in leadership 8: Creating a Company cabability to tackle new marketsNER(01): WOW