501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition （2 REV EXP）

Feltenstein, Tom

McGraw-Hill（2010/07発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 449 p.
言語 ENG
商品コード 9780071740630
DDC分類 380

Full Description

Bigger, Badder, Better!Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltensteinhas upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:Planning the Battle--and Choosing the Right TacticseMarketing, Digital Media/Social NetworkingGrand Opening/Reopening and HolidaysFour Walls MarketingDirect Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift CertificatesMarketing MeasurementNo matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty ofyour existing customers--and win more new customers than you can handle.

IntroductionBattle-The Basics; Chapter 2. How To Choose The Right Tactics; Chapter 3. 10 Steps Before Launching Any Promotional Tactic; Chapter 4. Must-Do Basic Tactics; Chapter 5. Marketing to Your Internal Customer; Chapter 6. Grand Opening/Reopening Tactics; Chapter 7. Four Walls Promotions; Chapter 8. Zone Merchandising Tactics; Chapter 9. Existing Customers; Chapter 10. New Customers; Chapter 11. Promotions for Charities and Churches; Chapter 12. Civic Tactics; Chapter 13. Direct Mail and Adds; Chapter 14. Staff Incentives; Chapter 15. Tactics for Retailers - Miscellaneous Tactics; Chapter 16. Cards, Coupons, Tearouts; Chapter 17. Community Tactics; Chapter 18. Students and Their Families; Chapter 19. Leisure Time Tie-Ins; Chapter 20. Service and Professional Businesses; Chapter 21. Restaurant, Food-Service, Beverage - Within Your Four Walls; Chapter 22. Gift Certificates; Chapter 23. Theme Nights; Chapter 24. Drive Thru Tactics; Chapter 25. Outrageous Ideas; Chapter 26. Nonprofit Tactics; Chapter 27. Opening Anniveraries; Chapter 28. Holiday Tactics; Chapter 29. Thanksgiving-Christmas Tactics; Chapter 30. Quick College Year Promotions; Chapter 31. E-Marketing; Chapter 32. Digital Media Tactics; Chapter 33. Social Networking Tactics; Chapter 34. Marketing Measurement TacticsNER(01): WOW