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Full Description
Guarantee value and profit with everyproposal you write!Business proposals cross the desks ofdecision makers all the time, but rarelydo they credibly promise high impact andimpressive ROI. When they do, though, thepeople that matter pay attention.The Consultant's Guide to Results-DrivenBusiness Proposals presents a systematic, structuredmethod for gaining the attention ofclients, earning their respect, and, ultimately,winning any project.ROI experts Jack and Patti Phillips take theproposal process to a new level by providingthe means to prove forecasted value usingsystematic, routine processes. You'll learn newtechniques for predicting ROI and clearlyillustrating the financial value a proposedproject will deliver-which always makes apowerful impression on anyone who readsit. The authors also address the key issueof providing what every stakeholder wants ina project-success guarantees.The Consultant's Guide to Results-DrivenBusiness Proposals explains how to:Write proposals that are effective,efficient, timely, and on targetSet objectives for proposals at avariety of levelsDeliver your proposal to themost influential peopleDevelop a success guarantee to drivetotal customer satisfactionThe Consultant's Guide to Results-DrivenBusiness Proposals is the difference betweenproposals that simply cross a desk and thosethat turn the heads of decision makers. This isthe tool you need for transforming the processof business-proposal writing from a torturoustask with a side of anxiety to an opportunityfor approval and a chance to showcase yourexpertise.
Contents
1. Part One2. The Value Evolution3. The Proposal Process4. Developing Powerful Objectives Your Client Will Love5. Proposal Content6. The Powerful Message7. Part Two: Forecasting8.Forecasting Input and Reaction9. Forecasting Learning and Application10. Forecasting Impact and ROI11. Part Three: Service Quality12. Service Standards13. Service Guarantees14. Part Four: Case StudiesNER(01): WOW
