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Full Description
The Right Phrase forEvery Sales Situation
A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you're cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.
The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. You'll find perfect phrases for:Lead Generation
Turn cold calls into profitable relationshipsExpand your customer baseWrite engaging letters and e-mails
Sales Calls
Get access to decision makersPresent your product in compelling languageResist objections and stalling tactics
Customer Service
Develop a rapport with every clientHandle the most difficult of customersClose every conversation on a positive note
Contents
Perfect Phrases for Lead Generation
•Customize phrases for the 25 types of clients
•Phrases for direct prospecting-using the right words to turn cold calls into cash
•What to say to expand your customer base-and grow your sales-faster, bigger, and better
Perfect Phrases for the Sales Call
•Get past gatekeepers and sell to the decision makers
•Present your product or service in the best light
•Handle objections, stalling, and other delaying tactics
•Build trust and cultivate relationships
Perfect Phrases for Customer Service
•Clear explanations of the reasons for difficult customer behaviors
•Successfully handle even the most cantankerous customers
•101 dialogues and scripts organized according to types of difficult behaviors, usable as is or as part of a training program, and easily tailored to any industry and company culture
