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基本説明
Features case studies of world-class leaders such as Walt Disney Imagineering, IBM, and others.
Full Description
Create and market the right product-fast
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.
Provides not only practical experience, but a solid conceptual framework for developing your own product creation modelHighlights seven principles of effective product creationFeatures instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBMIncludes key questions and milestone decision issues from each stage of the product creation processCovers both short- and long-term strategies, coupled with suggestions for advanced technologyExplains how to combine customer knowledge with external market needs to stimulate new product and service ideasReveals ways to utilize your suppliers as a talent pool for process improvement and product innovationAddresses sensitive issues of branding and intellectual property rights
Contents
Introduction Chapter 1: Internet and Affiliate Marketing Basics
Chapter 2: Basic Hardware and Software Components
Chapter 3: Basic Business Set-Up
Chapter 4: Identify an Idea with Profit Potential
Chapter 5: Identify Your Competitors
Chapter 6: Determine Your profit Potential
Chapter 7: Find Merchants with Affiliate Programs
Chapter 8: Choose the Best Programs with the Best Products
Chapter 9: Diversify or Die
Chapter 10: Plan and Build Your Site
Chapter 11: Write Compelling Product Endorsements
Chapter 12: Turn "Clicks" into Customers
Chapter 13: Market Your Site
Chapter 14: Manage Your Business
Chapter 15: Evaluate Your Site's Performance
Chapter 16: Grow Your Business
