イノベーションの統率 Leading Innovation : How to Jump Start Your Organization's Growth Engine

Degraff, Jeffrey Thomas/ Quinn, Shawn E.

McGraw-Hill（2006/07発売）

• 製本 Hardcover:ハードカバー版／ページ数 374 p.／サイズ 50 illus.
• 言語 ENG
• 商品コード 9780071470186
• DDC分類 658.4063

基本説明

Features tried-and-true methods taught at the University of Michigan Ross School of Business innovation program, supported by senior leadership at GE, Reuters, Coca-Cola, Pfizer, Johnson & Johnson, Eaton, and other leading innovators.