Broadcasting Cable the Internet and Beyond: an Introduction to Modern Electronic Media -- Paperback / softback （7 ed）

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Dominick, Joseph/ Sherman, Barry/ Messere, Fritz

Mcgraw-hill Education - Europe（2011/04発売）

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製本 Paperback:紙装版/ペーパーバック版
商品コード 9780071315036

Full Description

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.

Part One FoundationsIntroduction 1 History of Broadcast Media 2 History of Cable, Home Video, and theInternet 23 Audio and Video TechnologyPart Two How It Is4 Radio Today5 Broadcast and Cable/Satellite TV Today6 The Internet and New Media TodayPart Three How It's Done7 The Business of Broadcasting, Satellite, and Cable 8 Radio Programming 9 TV Programming Part Four How It's Controlled10 Rules and Regulations 11 Self-Regulation and EthicsPart Five What It Does12 Ratings and Audience Feedback 13 Effects GlossaryPhoto Credits Index