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Full Description
"Management Communication, 3/e" by Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught (under her married name, Linda McJ. Micheli). The cases put the reader in the role of decision maker and communicator in actual business situations. While the text emphasizes practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.
Contents
Part 1: Principles of Effective Communication 1: Foundations of Management Communication 2: Setting Goals Case: Yellowtail Marine, Inc. 3: Audience Analysis Case: Weymouth Steel Corporation 4: Point of View Case: Smith Financial Corporation 5: Message: Content and Argument Case: Cuttyhunk Bank (A) 6: Structure Case: McGregors Ltd.Department Store 7: Choosing Media Case: The Timken Company 8: Style and Tone Case: Vanrex, Inc. Part 2: Applications 9: Giving and Receiving Feedback Case: Bailey and Wick 10: Managing Meetings Case: Lincoln Park Redevelopment Project 11: Communicating Change Case: Hammermill Paper Company 12: Communicating with External Audiences Case A: Oxford Energy Case B: NutraSweet Chapter 13: Diversity and Intercultural Communication Case A: Reed-Watkins Pharmaceuticals Case B: International Oil Chapter 14: Personal and Corporate Ethics Case A: Hal of Erhardt & Company: One Audit Senior's Dilemma Case B: McArthur Place Chapter 15: Electronic Communication Case A: The E-Mail Encounter Case B: Unifone Communications Part 3: Technique 16: Effective Writing Style manual to be cross-referenced throughout the course 17: Effective Speaking Style manual on speaking, use of graphics, and group presentation to be cross referenced throughout the course Appendix Case 16: Dotsworth Press Case 17: Fair is Fair, Isn't it?
