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Full Description
Corporate Information Strategy and ManagementApplegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Contents
PrefaceTable of ContentsIntroductionNetworked WorldCase #I-1 Li and Fung Internet Issues (A) (HBS #301-009)Module 1: Business Impacts Chapter 1: IT and StrategyChapter 2: IT and Organization Chapter 3. Extending the EnterpriseChapter 4. Making the Case for ITCase #1-1 Charles Schwab in 2002 (HBS #803-070)Case #1-2 Learning from Leapfrog (HBS #804-062)Case #1-3 Wyndham International: Fostering High-Touch with High Tech (HBS #803-092)Case #1-4 Global Healthcare Exchange (HBS #804-002)Article #1-5 IT Doesn't Matter HBR #3566)Module 2: MANAGING INFRASTRUCTURE AND OPERATIONSChapter 5. Understanding Internetworking InfrastructureChapter 6. Assuring Reliable and Secure IT ServicesChapter 7. Managing Diverse IT InfrastructuresCase #2-1 CareGroup (HBS #303-097)Case #2-2 The iPremier Company: Denial of Service Attack (A) (HBS #601-114)Case #2-3 Ford Motor Company: Supply Chain Strategy ((HBS #699-198)Article #2-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell (HBR #98208)Case #2-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations (HBS #302-061)Module 3: LEADERSHIP ISSUESChapter 8. Organizing and Leading the IT Functions Chapter 9. Managing IT OutsourcingChapter 10. A Portfolio Approach to IT ProjectsCase #3-1 Cathay Pacific: Doing More with Less (HBS #303-106)Case #3-2 Royal Caribbean Cruises, Ltd. (HBS #304-019)Case #3-3 Rakuten (HBS #305-050)Case #3-4 Telecomunicacoes de Sao Paulo S.A. (Telesp) (HBS #804-149)Case #3-5 Outsourcing IT: The Global Landscape in 2004 (HBS #304-104)Conclusion: The Challenges of Managing in a Network Economy RevisitedCase #C-1 UCB: Managing Information for Globalization and Innovation A) Abridged)(HBS #304-096)Case #C-2 Enabling Business Strategy with IT at the World Bank (HBS #304-055)Annotated BibliographyIndex
