Full Description
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
Contents
1THE RIGHT MESSAGE AND MEDIUM 4: MEDIA RELATIONS AND PLACEMENT 5: DESIGN, PRINTING, AND DESKTOP PUBLISHING 6: NEWS RELEASES AND BACKGROUNDERS 7: NEWSLETTERS, MAGAZINES, AND FEATURE WRITING 8: BROCHURES AND OTHER INFORMATIONAL PIECES 9: ANNUAL & SOCIAL RESPONSIBILITY REPORTS 10: PRINT ADVERTISING 11: TELEVISION AND RADIO 12: SPEECHES AND PRESENTATIONS 13: RELATIONS WRITING
