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Full Description
A Masterful Analysis of Company, Customer, and Competition Kenichi Ohmae - voted by The Economist as "one of the world's top five management gurus" - changed the landscape of management strategy in "The Mind of the Strategist". In this compelling account of global business domination, Ohmae reveals the vital thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. Filled with case studies of strategic thinking in action, Ohmae's classic work inspires today's managers to excel to new heights of bold, imaginative thinking and solutions. "In many ways, Ohmae can be considered the modern reincarnation of a much older guru, Adam Smith." -"Journal of Marketing". "A fascinating window into the mind of one of Japan's premier strategists...full of ideas about how to improve strategic thinking."- Michael E. Porter, Graduate School of Business Administration, Harvard University
Contents
INTRODUCTION
Part 1: The Art of Strategic Thinking
Chapter 1: Analysis- The Starting Point
Chapter 2: Four Routes to Strategic Advantage
Chapter 3: Focusing on Key Factors
Chapter 4: Building on Relative Superiority
Chapter 5: Pursuing Aggressive Initiatives
Chapter 6: Exploiting Strategic Degrees of Freedom
Chapter 7: The Secret of Strategic Vision
Part 2: Buidling Successful Strategies
Chapter 8: The Strategic Triangle
Chapter 9: Customer-Based Strategies
Chapter 10: Corporate-Based Strategies
Chapter 11: Competitor-Based Strategies
Chapter 12: Corporate Strategy
MODERN STRATEGIC REALITIES,/p>
Chapter 13: Understanding the Economic Environment
Chapter 14: Coping with Strategic Change
Chapter 15: Japan: Myths and Realities
Chapter 16: Foresighted Decision Making
Chapter 17: A Strategic Success Formula?
