戦略の策定と実行：概念と事例（第１７版・テキスト） Crafting and Executing Strategy: the Quest for Competitive Advantage : Concepts and Cases -- Paperback （17 Rev ed）

戦略の策定と実行：概念と事例（第１７版・テキスト）<br>Crafting and Executing Strategy: the Quest for Competitive Advantage : Concepts and Cases -- Paperback （17 Rev ed）

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戦略の策定と実行：概念と事例（第１７版・テキスト）
Crafting and Executing Strategy: the Quest for Competitive Advantage : Concepts and Cases -- Paperback （17 Rev ed）

Thompson Jr., Arthur A./ Gamble, John/ Strickland, III A. J.

ウェブストア価格 ¥14,439（本体¥13,127）
Mcgraw-hill Education - Europe（2009/04発売）
外貨定価 UK£ 49.99
ポイント 131pt

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製本 Paperback:紙装版/ペーパーバック版
商品コード 9780070182608

Full Description

"Crafting and Executing Strategy" presents the latest research findings from the literature and cutting-edge strategic practices of companies. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.

Part IIntroduction and Overview 1: What Is Strategy and Why Is It Important? 2: Leading the Process of Crafting and Executing Strategy B: Core Concepts and Analytical Tools 3: Evaluating a Company's External Environment 4: Evaluating a Company's Resources and Competitive Position C: Crafting a Strategy 5: Five Generic Competitive Strategies - Which One to Employ? 6: Supplementing the Chosen Competitive Strategy: Other Important Strategy Choices 7: Strategies for Competing in Foreign Markets 8: Diversification: Strategies for Managing a Group of Businesses 9: Ethical Business Strategies, Social Responsibility, and Environmental Sustainability D: Executing the Strategy 10: Building an Organization Capable of Good Strategy Execution 11: Managing Internal Operations: Actions That Promote Good Strategy Execution 12: Corporate Culture and Leadership: Keys to Good Strategy Execution Part II: Cases A: Crafting Strategy in Single-Business Companies 1. Whole Foods Market in 2008--Vision, Core Values, and Strategy 2. Costco Wholesale Corp. in 2008--Mission, Business Model, and Strategy 3. JetBlue Airways: A Cadre of New Managers Takes Control 4. Competition in the Golf Equipment Industry in 2008 5. Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership 6. Dell, Inc. in 2008--Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? 7. Apple, Inc. in 2008 8. Panera Bread Company 9. Rogers's Chocolates 10. Nucor Corporation--Competing Against Low Cost Foreign Imports 11. Competition in Video Game Consoles 12. Nintendo's Strategy for the Wii--Good Enough to Beat Xbox 360 and PlayStation 3? 13. Corona Beer 14. Google's Strategy in 2008 15. The Challenges Facing eBay in 2008--Time for Changes in Strategy? 16. Loblaw Companies Limited: Preparing for Wal-Mart Supercenters 17. Research in Motion: Managing Explosive Growth B: Crafting Strategy in Diversified Companies 18. Adidas in 2008: Has Corporate Restructuring Increased Shareholder Value? 19. PepsiCo's Diversification Strategy in 2008 C: Executing Strategy and Strategic Leadership 20. Robin Hood 21. Dilemma at Devil's Den 22. Wal-Mart Stores, Inc. in 2008--Management's Initiatives to Transform the Company and Curtail Wal-Mart Bashing 23. Southwest Airlines in 2008: Culture, Values, and Operating Practices 24. Shangri-La Hotels Section D: Strategy, Ethics, and Social Responsibility 25. E. & J. Gallo 26. Detecting Unethical Practices at Supplier Factories: The Monitoring and Remediation ChallengesNER(01): WOW