Description
Global Strategy helps students make sense of strategy in a world shaped by uncertainty, disruption, and interdependence. Rather than treating strategy as a fixed plan, the book presents it as a process of judgement, interpretation, and coordinated action.
Organised into five clear thematic parts, Global Strategy guides students from core strategic concepts through environmental analysis, strategic choice, international reach, governance, and implementation. Integrating key frameworks with critical perspectives, contemporary debates, learning activities, and global examples, Global Strategy equips students with the tools to analyse real organisational challenges and develop context sensitive strategic thinking for today’s global marketplace.
Table of Contents
Part I: Framing strategy
Chapter 1: Strategy in the Global Marketplace
Chapter 2: Strategic decision-making
Part II: Analysing environments
Chapter 3: Outside-in perspectives on strategy
Chapter 4: Inside-out perspectives on strategy
Chapter 5: Global value chains
Part III: Making strategic choices
Chapter 6: Corporate strategy, financialisation and shareholder value
Chapter 7: Business-level strategies
Part IV: Building strategic reach and resilience
Chapter 8: The strategy and structure of international business
Chapter 9: Corporate governance
Chapter 10: Alliances, mergers and acquisitions
Part V: Strategy execution
Chapter 11: Strategic implementation
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