Description
A provocative guide to rethinking connection and trust across generations in a digital-first world.
In Work for What's Next: Why Workplace Culture is Failing and How the Next Generation Can Fix It, researcher and entrepreneur Amanda Schneider, delivers a modern and accessible framework for building trust across generational, geographic, and digital divides. Schneider exposes how outdated, unwritten norms are holding us back – and what to do instead.
The book reveals how to build authentic connections in an always “on” world by moving beyond generational stereotypes to uncover real patterns and prototype better solutions. Work for What's Next offers a research-driven roadmap for the future—empathetic, practical, and designed for a world that never stops changing.
Inside the book:
- Research-backed insights into the hidden generational patterns that are shaping how we connect, collaborate, and lead today— and will define the workplace of tomorrow
- Practical frameworks for building trust and authentic connection across generations, geographies and new ways of working — in any industry
- Real-world examples and future-focused guidance to help you anticipate what’s coming next—and prepare for it
Perfect for managers, executives, entrepreneurs, HR professionals, sellers and team leaders, Work for What's Next offers insights inspired by Gen Z - but designed to help all of us get the most from every member of today’s workforce.
Table of Contents
Foreword by Deborah Golden xi
Preface xv
Part I How We Got Here 1
Chapter 1 The Trust Gap No One Saw Coming 3
Chapter 2 Shift Happens: Why the Time to Rethink Everything Is Now 13
Part II Foundational Concepts 23
Chapter 3 The Era of Intentional Selfhood: Why It All Starts with Us 25
Chapter 4 Rethinking Work: From Where It Happens to How It Happens 35
Chapter 5 The Future Is Speaking— But Are We Listening? 51
Part III 10 Fundamental Shifts 61
Chapter 6 Shift 1—From Physical to “Phygital”: The Future Belongs to Digital Natives 63
Chapter 7 Shift 2—From Authority to Authenticity: How to Build Trust in the Digital Age 77
Chapter 8 Shift 3—From “We Need” to “You Belong”: How to Recruit with Purpose and Impact 91
Chapter 9 Shift 4—From Old- School Loyalty to Modern Commitment: The Rules to Retain Have Changed 103
Chapter 10 Shift 5—From Teams to Tribes: Building a Culture of Real Connection 115
Chapter 11 Shift 6—From Ladders to Jungle Gyms: The New Rules of Purpose at Work 129
Chapter 12 Shift 7—From Meeting Overload to Meaningful Collaboration: Maximizing Synchronous and Asynchronous Time 143
Chapter 13: Shift 8—From Messenger to Multiplier: How to Communicate to Expand Your Impact 159
Chapter 14 Shift 9—From Apprenticeship to Accessibility: Mentorship for Every Generation 173
Chapter 15 Shift 10—From Better Answers to Better Questions: Learning in the AI Era 187
Conclusion 203
Notes 209
Acknowledgments 221
About the Author 225
Index 227
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