Description
Fresh, friendly and accessible, this book makes psychology research methods come alive.
Calmly steering readers through the research process, it covers all stages – from theory, generating research topics and being an ethical researcher to data collection, analysis and writing up – without overwhelming jargon.
It also:
- Covers qualitative and quantitative methods equally, supporting readers to choose the best approach for their project;
- Spotlights contemporary research on body positivity, social media, K-Pop and more, as well as critically revisiting canonical studies;
- Celebrates diversity and inclusivity, encouraging students to consider positionality, act ethically, and be reflexive;
- Showcases real student projects on topics such as mental health, immigration, and consent, inspiring readers about the possibilities of their research.
Taking the fear out of research methods, this is the perfect guidebook for undergraduate psychology students embarking on their own research journey or finessing their research methods knowledge.
Table of Contents
Part 1: Planning Your Research
Chapter 1: What is Research and Why Do We Do It?
Chapter 2: Choosing Your Research Topic
Chapter 3: Your Theoretical Approach
Chapter 4: Research Design
Chapter 5: Research Ethics
Chapter 6: Recruiting Participants and Sampling
Part 2: Data Collection Methods
Chapter 7: Interviews and Focus Groups
Chapter 8: Questionnaire Design
Chapter 9: Experiments
Chapter 10: Secondary Data Analysis
Chapter 11: Vignettes, Media, Photovoice and Story Completion
Part 3: Data Analysis Methods
Chapter 12: Thematic Analysis
Chapter 13: Phenomenology
Chapter 14: Discourse Analysis
Chapter 15: Univariate Analysis
Chapter 16: Bivariate Analysis
Chapter 17: Multivariate Analysis
Part 4: Finishing Off Your Research
Chapter 18: Writing Up Your Study
Chapter 19: Reflecting on Your Research
