デジタル行動:エビデンスに基づくデジタル・デザイン<br>Digital Behavior : Evidence-Based Digital Design

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¥28,160
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デジタル行動:エビデンスに基づくデジタル・デザイン
Digital Behavior : Evidence-Based Digital Design

  • 著者名:Leon Dominguez, Umberto
  • 価格 ¥7,464 (本体¥6,786)
  • Cambridge University Press(2025/02/06発売)
  • 【24時間限定!】昭和の日!Kinoppy 電子書籍・電子洋書 全点ポイント25倍(4/29)
  • ポイント 1,675pt (実際に付与されるポイントはご注文内容確認画面でご確認下さい)
  • 言語:ENG
  • ISBN:9781009568333
  • eISBN:9781009568319

ファイル: /

Description

In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.

Table of Contents

1. Introduction to Digital Behavior; 2. In Pursuit of Pleasure; 3. Digital Operant Box; 4. Anticiapting Anticipation; 5. Our Internal States as a Source of Motivation; 6. Human Beings as Psychological Entities; 7. Behavioral Competition; 8. Methodology for the Design of Digital Behaviors; 9. Ethics in Digital Behavior Design; Glossary; References; Index.

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