Description
Global Strategy: A Market Creation Approach is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. Authors Sali Li and Noman Shaheer equip future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.
Table of Contents
Preface
Acknowledgments
About the Authors
Part 1: Global Strategy– An Entrepreneurial Perspective
Chapter 1: Global Strategy: A Market Creation Approach
What Is Global Strategy?
The Strategic Roots Of Global Strategy
A Market Creation Approach To Global Strategy
Global Strategy In A Vuca World
Global Strategy Meets Grand Challenges
Summary
Discussion Questions
Key Terms
Chapter 2: Business Models: The Pathway Toward Market Creation Across Countries
What Is A Business Model?
The Building Blocks Of A Business Model
The Rising Importance Of Business Models
An Opportunity Logic View Of A Business Model
Discovering Opportunities In The Global Market
Summary
Discussion Questions
Key Terms
Part 2: Identifying Value Across Borders
Chapter 3: Empathizing With Customers From Different Cultures
Understanding Institutional Distance
Target Customers Across Countries
Design Thinking
Summary
Discussion Questions
Key Terms
Chapter 4: The Value Proposition for International Markets
The Motives Behind The Foreign Market Entry
The Need For A Value Proposition
Formulating Value Proposition
Finding Value Proposition
Summary
Discussion Questions
Key Terms
Chapter 5: Reaching Customers Across Countries
Traditional Entry Modes
Novel Modes Of Foreign Entry
Choosing An Entry Mode
Toward A Comprehensive And Dynamic Framework
Applying Opportunity Logic To Entry Mode Choices
Summary
Discussion Questions
Key Terms
Chapter 6: Maintaining Long-Term Relationships in Foreign Markets— Legitimacy, Ethics, and Social Responsibility
Legitimacy In A Foreign Land
Legitimacy For Digital Mnos
Approaches To Establish And Maintain Legitimacy
Ethical And Strategic Considerations
Summary
Discussion Questions
Key Terms
Part 3: Creating Value Across Borders
Chapter 7: Using Key Resources
Key Resources In A Business Model
Key Resources As Ownership Advantage
Framework To Identify Key Resources
Beyond Vrio—Resource Scalability And Fungibility
Context Matters: Leveraging Resources Across Countries
Summary
Discussion Questions
Key Terms
Chapter 8: Key Partners: Cultivating Partner Networks in Foreign Lands
Key Partners In Business Model
The Need For Key Partners
Orchestrating Key Partners
Key Partners In A Changing World
Hybrid Partnerships
Summary
Discussion Questions
Key Terms
Chapter 9: Key Activities: Structuring Sustainable Global Value Chains
Key Activities In The Business Model
Structuring Key Activities In A GVC
Organizational Structures Behind Global Value Chains
Scaling And Iterating Key Activities
Ethics And Social Responsibility In Global Value Chains
Summary
Discussion Questions
Key Terms
Part 4: Capturing Value Across Borders
Chapter 10: Cost Structures: Driving Efficiency in Foreign Markets
Cost Structures of MNOs
Transaction Costs In Business Models
Managing Cost Structures
Managing Costs Responsibly
Summary
Discussion Questions
Key Terms
Chapter 11: International Revenue Models: Unlocking Profits Globally
Revenue Models In International Business
Novel Revenue Models
Strategically Managing Revenue Models
Bringing Sustainability In Revenue Models
Summary
Discussion Questions
Key Terms
Part 5: You, as a Global Entrepreneur
Chapter 12: Your Global Career Compass: Unveiling Your Potential Worldwide
Venturing Abroad As An International Entrepreneur
International Careers In MNOs
Preparing Yourself for an IB Career
Life As An Expat
Summary
Discussion Questions
Key Terms
Part 6: Integrative Cases
Case 1: COVID-19’s Impact on the Global Meatpacking Industry and the Role of Technology
Case 2: Sustainability in the Semiconductor Industry: A New Entrant’s Dilemma
Case 3: Doorsteps: Disrupting the UK Real Estate Industry
Case 4: Alpha 360: Creating an Ecosystem in the Event Management Service Industry
Case 5: A Chilean Coffee Business Deciding to Do Business in the United States
Case 6: Designing and Developing Boutique Hotels Using Creative Thinking Tools
Case 7: Kaldi’s Coffee: Can Ethiopia’s Premier Coffee Shop Continue to Grow?
Case 8: How Can Netflix Fund Its International Expansion Goals?
Case 9: Norway’s Sovereign Wealth Fund: Ethical Dilemmas
Case 10: Foxconn’s FDI in Wisconsin: A case of foreignness in America
Case 11: John Deere in Sub-Saharan Africa: Success or Failure?
Case 12: Danfoss in China: How Family-Owned Danfoss Turned China Into Their Second “Home-Market”
Case 13: Is Grab, the Asian Superapp, Leveraging Digital Innovation for Good?
Case 14: Ryanair: A Low-Cost Business Model in the European Airline Industry
Case 15: American Egg: Strategic Growth and International Expansion
