Description
Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)
Entrepreneurship: The Practice and Mindset emphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, the updated Third Edition aids in the development of the entrepreneurial skillset and toolset that can be applied to startups as well as organizations of all kinds.
Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teach them crucial life skills.
This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo.
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Table of Contents
Chapter 1: Practicing Entrepreneurship
Chapter 2: Activating an Entrepreneurial Mindset
Chapter 3: Facilitating Social Entrepreneurship
Chapter 4: Creating and Recognizing New Opportunities
Chapter 5: Using Design Thinking
Chapter 6: Building Business Models
Chapter 7: Developing Your Customers
Chapter 8: Testing and Experimenting With New Ideas
Chapter 9: Developing Networks and Building Teams
Chapter 10: Creating Revenue Models
Chapter 11: Anticipating Failure
Chapter 12: Bootstrapping and Crowdfunding for Resources
Chapter 13: Financing for Startups
Supplement A: Financial Statements and Projections for Startups
Chapter 14: Navigating Legal and IP Issues
Chapter 15: Engaging Customers Through Marketing
Chapter 16: Pitching to Launch
