植物系食品の消費：製品・消費者・戦略 Plant-Based Food Consumption : Products, Consumers and Strategies

著者名：Bertella, Giovanna (EDT)/Santini, Cristina (EDT)

Woodhead Publishing（2023/11/03発売）

• 言語：ENG
• ISBN：9780323988285
• eISBN：9780323972444

Description

Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and nutrition benefits, drawbacks, potential consumers, and strategies for approaching this emerging market. Moving from the analysis of consumers' motivations and needs, the book describes how companies manage new product development or product rejuvenation. In addition, the book provides consumer science and marketing strategies through short case studies designed to help the reader understand how to put theory to practice.Food scientists, food developers, food marketers, academics and students studying related areas will benefit from this important reference.- Provides a link between theoretical information and business practices- Presents a comprehensive overview of the phenomenon of plant-based food consumption- Contains valuable information upon which to formulate strategic business plans or to work on plant-based food consumption research plans and projects

Table of Contents

1. Introduction Section 1: 2. Identifying conditions and opportunities for more plant-based eating practices in the Western world 3. Consumption of plant-based foods: motives and drivers among Italian consumers 4. Offer me Inspiring Values; I do not care about Branding! 5. Emerging trends in healthy and sustainable eating: the case of fresh convenience plant-based foods 6. Generation Z and novel plant-based food alternatives 7. South Korean Buddhist temple food: experiential co-creation through time and space with intertwined operand and operant resources Section 2: 8. Plant-Based Milk Alternatives: Consumer Needs and Marketing Strategies 9. Who are the flexitarians? Improved segmentation of plant-based meat consumersin the case of Germany 10. Effective communication of plant-based foods: A case study analysis of Danish and Italian markets 11. Plant-based meat packaging and consumer dietary habits 12. The challenging path towards a hydroponic indoor home cultivation system: educating a new consumer perception of vegetables 13. A hands-on framework for the design and implementation of plant-based food experiences 14. Fresh vegetables with a story: Market gardening for a sustainable food transition 15. The power of behavioural nudges tailored to plant-based dishes when eating out 16. Conclusion