Description
How do fashions in drinks work, and how are drinks fashions related to changing trends in clothes and apparel? These twin questions are posed and answered by the book Drinks in Vogue.
Taking a radically cross-disciplinary set of perspectives and ranging far and wide across time and space, the book considers beverages as varied as cocktails, wine, Champagne, craft beer, coffee, and mineral water. The contributors present rich case materials which illuminate key conceptual issues about how fashion dynamics work both within and across the worlds of beverages and clothes.
Covering both contemporary and historical cases and drawing upon perspectives in disciplines including sociology, history, and geography, among others, the book sets out a novel research programme that intersects fashion studies with food and drinks studies.
Table of Contents
List of Figures
List of Contributors
1 Fashion and Drinks – A Research Agenda: Listen When the Angel Whispers
DAVID INGLIS AND HANG KEI HO
2 Watering Fashion, Fashioning (Mineral) Water: Still (or Sparkling) Waters Run Deep
DAVID INGLIS
3 Fear of Fashion: Why the 19th-Century Wine Trade Found Champagne Hard to Swallow
GRAHAM HARDING
4 Paris and Champagne, or ‘Fashion’ and ‘Champagne’: Parallels, Connections, Comparisons
ANNA-MARI ALMILA
5 (Inter)National Spirits: On the Cultural Politics of the ‘Cocktail Craze’ in Fascist Italy, 1920s–1930s
BRIAN J GRIFFITH
6 Why Wine Is Fashionable
IAN MALCOLM TAPLIN
7 Fashioning Craft Beer
ANDREW WALLACE, ANNA McLAUCHLAN, AND NICK PIPER
8 Escaping Conformity in the Post-World War II American West: The Marketing of Hawai’i and Polynesian-Themed Drinks and Fashion
SHAWN SCHWALLER
9 Drinks, Not-Drinking, and (In)Decent Clothes in Nairobi’s Middle-Income Stratum
FLORIAN STOLL
10 Haute Couture and Fashionable Beverages: Dark History, Changing Trends, and Luxury Consumption in East Asia
HANG KEI HO
11 The An-Non Girl’s Progress: The Representation of Drinks in Japanese Fashion Magazines for Young Women of the 1970s–1990s
REBECCA SUTER
12 Styling Coffee and Performing Taste: Influencers’ Fashion and Women-only Social Gatherings in the United Arab Emirates
LEZLEY GEORGE
Index
